Putting banners above the fold?
The first few seconds of viewing a website or blog are decisive in terms of whether the Internet user stays or not!  The area above the fold provides that first impression.
Couple that with the fact that the vast majority of Internet users dislike being blatantly advertised to means that the older style [...]

Wasted SEO effort and niche traffic
When talking to clients, it always surprises me how much SEO effort in generating niche traffic is wasted.  We use every opportunity to drive targeted niche traffic to our sites but many only seem to see the short term gain.
Much of our business is both on and off page SEO and [...]

Prime web site real estate.
The term ‘Above the fold’ originally comes from the newspaper industry and is used to describe the visible content when the newspaper is folded. Typically this means the top half of the front page.
In the Web Design world, the term is used in the same way but describes the visible space [...]

Create better content – reduce stopwords
The terms ‘Stopword’ or ‘Stopwords’, are used by Google and others to describe words that do not add relevant content in the semantic sense to a piece of text.
Generally these include adverbs, prepositions and conjunctions though this is not always the case! A few common examples are ‘and’, ‘what’, ‘where’, [...]

Today, one of our local customers visited us to review some sales copy he’d written for his new web site. Like many of our customers he was newly into the Niche Marketing business and wanted re-assurance that what he’d written hit the mark.
After reading the sales copy, there was an obvious problem. He had missed [...]