Comments for onlynichetraffic.com

Comment on Above the fold – Banners? by Chris Nizzi

Chris Nizzi — Sat, 31 Jan 2009 12:18:26 +0000

Hi, firstly thanks for looking at the blog.

It’s a topical area. We have seen a real decline in banner click through rates on client’s sites.

Over the last 6 to 7 months we have been testing different types of banners on one of our own sites that is monetized via affiliate programs to understand how we can improve the click through rates.

We have done this by split testing pages where the only difference is the type of banner and its placement. The optimised textural content has remained the same.

It’s a long painful process changing one aspect at a time but here are some of the aspects that have positively increased the click through rate in recent months.

1) Obviously the key word or phrase must be prominent in the banner.
2) Banners that look to be an integral part of the page work far better.
3) Using the same typefaces and size as the page content definitely helps.
4) Minimal graphics seem to work better.
5) A division around the banner area with a pale grey border to gently outline importance works.

Overall the key seems to be that the banner should not appear obtrusive but just another part of the web page.

I’ll put a post up with the overall results shortly.

Hope that helps

Regards
Chris Nizzi

Comment on Above the fold – Banners? by Niche

Niche — Fri, 30 Jan 2009 19:49:16 +0000

What are your toughts on banner blindness?

Comment on Balance stopwords to your advantage by johnny

johnny — Tue, 30 Dec 2008 07:49:09 +0000

o2lHrG Thanks for good post

Comment on Use niche traffic for repeated profit! by Chris Nizzi

Chris Nizzi — Sat, 13 Sep 2008 23:54:56 +0000

Thanks for leaving the comment.

Email marketing certainly does still work but I agree, SPAM is an ever increasing issue with not only professional spammers but with some of the posts you get from marketers.

I also agree with your comment about teaching subscribers about whitelisting and it is included in the third post in this series which also covers double optin etc.

Regards Chris

Comment on Use niche traffic for repeated profit! by Niche Marketing Tips

Niche Marketing Tips — Sat, 13 Sep 2008 18:19:53 +0000

Email marketing still works but the problem is with so much spam online, you really have to teach your subscribers how to whitelist your emails

Comment on Above the fold = prime website space! by Chris Nizzi

Chris Nizzi — Sat, 06 Sep 2008 19:30:41 +0000

Hi Eric

Glad you liked the post and thank you for leaving a comment.
It’s appreciated.

Regards Chris

Comment on Above the fold = prime website space! by Eric Hundin

Eric Hundin — Sat, 06 Sep 2008 17:32:12 +0000

I found your blog on MSN Search. Nice writing. I will check back to read more.

Eric Hundin

Comment on Balance stopwords to your advantage by Chris Nizzi

Chris Nizzi — Fri, 05 Sep 2008 19:39:35 +0000

Hi Clare

I’m glad you liked the piece and hope it helps.

regards Chris

Comment on Balance stopwords to your advantage by Clare

Clare — Tue, 02 Sep 2008 16:47:12 +0000

Excellent piece. Look forward to reading the next one.

Comment on Sell more, market benefits by Chris Nizzi

Chris Nizzi — Fri, 29 Aug 2008 00:09:21 +0000

Hi Chris

Thank you for your kind words.
More articles and posts are on their way.

Regards Chris